STARDOLMEDIA / OOH & DOOH

Gwanghwamun Dong-A Ilbo LUUX

Gwanghwamun Dong-A Ilbo LUUX

A 49.5 m wide, 60.5 m high cylindrical curved screen brings scale and depth to your brand, with sightlines from Gwanghwamun Plaza, Cheonggye Plaza and the western approach.

SEOUL · CURVED LANDMARK MEDIA

A monumental curved screen illuminating the heart of Gwanghwamun

A 49.5 m wide, 60.5 m high cylindrical curved screen brings scale and depth to your brand, with sightlines from Gwanghwamun Plaza, Cheonggye Plaza and the western approach.

1 Cheonggyecheon-ro, Jongno-gu, Seoul

Media category · Billboards / Buildings / Facades

06:00–24:00Operating hours
20 / 30 secDuration by product
By productDaily plays
By agreementMinimum period · By industry
49.5 × 60.5 mOverall size · width × height
4,728 × 5,760 pxLUUX standard creative resolution

Monumental scale

An approximately 3,000 m² screen creates a powerful brand presence in central Gwanghwamun.

Three viewing directions

Visible from Gwanghwamun Plaza to the north, Cheonggye Plaza to the south and the Gwanghwamun Building side to the west.

Depth through curvature

The cylindrical screen connects the front and curved surfaces for full-screen or split front-and-curve creative.

The meaning of LUUX

LUUX brings together Luxury, Look and lux—the language of light—to illuminate the heart of Gwanghwamun.

01 · ON-SITE PHOTOS

On-site photos

CLOSE VIEW

Gwanghwamun Dong-A Ilbo LUUX · CLOSE VIEW
Gwanghwamun Dong-A Ilbo LUUX · CLOSE VIEW

STREET VIEW

Gwanghwamun Dong-A Ilbo LUUX · STREET VIEW
Gwanghwamun Dong-A Ilbo LUUX · STREET VIEW

02 · ADVERTISING PRODUCTS

Advertising products & rates

Minimum campaign duration is agreed separately by industry. All prices below are per month and exclude VAT.

Standard Product I

1 month · excl. VAT

KRW 100,000,000

20-second creative
At least 100 plays/day

30-second creative
At least 70 plays/day

Standard Product II

1 month · excl. VAT

KRW 70,000,000

20-second creative
At least 70 plays/day

30-second creative
At least 50 plays/day

Synced Product

1 month · excl. VAT

KRW 130,000,000

Linked screens
Ilmin Museum of Art × Dong-A Media Center

Duration & plays
30 seconds · 70 plays/day

Interval
15 minutes

Time Signal Package

1 month · excl. VAT

KRW 120,000,000

Duration
30 seconds

Time signal
36 plays/day

Regular commercial
34 plays/day

Timing
Starts 30 seconds before each hour and half-hour

Premium Package

1 month · excl. VAT

KRW 200,000,000

Standard exposure
20 seconds: 100/day / 30 seconds: 70/day

Commute-time exposure
5-minute creative × 5 plays · 1,500 seconds total

Concentrated exposure hours
07:00 · 08:00 · 17:00 · 18:00 · 19:00

03 · CREATIVE GUIDE

Creative guide

LUUX standard creative

Video resolution

4,728 px ↔
MP4 · H.265↕ 5,760 px

4,728 × 5,760 px

Width × height

File & screen specifications

Format & codecMP4 · H.265 · VBR
Bitrate50–100 Mbps
Frame rate30–60 fps
AudioNot supported
Front surface25.5 × 60.5 m
Curved surface24 × 60.5 m

Ilmin Museum × Dong-A Media Center synced creative

Synced creative specifications depend on the playback method. Confirm the method before preparing the files.

Separate playback · individual files

Ilmin Museum

3,720 × 1,152 px

Dong-A Media Center

4,728 × 5,760 px

Ilmin Museum: 40Mbps · H.265 · VBR
Dong-A Media Center: 50–100Mbps · H.265 · VBR

Simultaneous playback · integrated creative

Integrated resolution

4,728 × 6,912 px

50–200 Mbps · H.265 · VBR · Level 6.2

Simultaneous playback · multi-format creative

Multi-format resolution

3,720 × 5,578 px

50–200Mbps · H.265 · VBR · Level 6.2
Prepare the individual-format creative, then render the media cell area at 76.9%.

Creative deadline · 7 business days before launch

Submit the final creative for the confirmed product and playback method.

Tell us your preferred product, industry and campaign period.

Advertising inquiry ↗

Select your options

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