Inspired by the meaning of LUMI—bright light—this media platform illuminates the city with your brand message. Three screen faces extend visibility across the Gwanghwamun Station intersection.
LINE 2 · ART WRAPPING
Reach passengers on the stairs and main routes at Hongik Univ. and Gangnam stations.
Minimum daily plays by duration
ADVERTISING RATES
| Campaign type | 15 days | 1 month |
|---|---|---|
| Individual station | KRW 2,500,000 | KRW 5,000,000 |
| Hongik Univ. + Gangnam package | KRW 5,000,000 | KRW 10,000,000 |
| Hongdae sync | KRW 6,500,000 | KRW 13,000,000 |
| Gangnam sync | KRW 10,000,000 | KRW 20,000,000 |
VAT excluded · Individual station: choose Hongik Univ. or Gangnam
Hongdae Sync · Art Canvas + Art Wrapping
Gangnam Sync · Art Canvas + Art Platform + Art Wrapping
Sync packages run with 15- or 30-second creatives. 20-second creatives cannot be scheduled, and playback frequency differs from individual products.
INSTALLATION LOCATIONS
ON-SITE PHOTOS
ARTWORK GUIDE
Artwork dimensions · Vary by station and installation
Ad duration · 15 sec / 20 sec / 30 sec
Artwork deadline · 9 business days before start
After booking, we will provide the artwork guide for your selected station and installation.
LINE 2 · ART CANVAS
Bring your brand message to large LED screens facing the ticket gates toward the main entrances at Hongik Univ. and Gangnam stations on Line 2.
Seoul · Line 2 · Hongik Univ. and Gangnam · Subway / Railway · Digital
Minimum daily plays by creative duration
01 · ON-SITE PHOTOS
02 · ADVERTISING RATES
| Campaign type | 15 days | 1 month |
|---|---|---|
| Individual station | KRW 4,000,000 | KRW 8,000,000 |
| Hongik Univ. + Gangnam package | KRW 7,500,000 | KRW 15,000,000 |
| Hongdae Sync | KRW 6,500,000 | KRW 13,000,000 |
| Gangnam Sync | KRW 10,000,000 | KRW 20,000,000 |
All rates exclude VAT. Individual station campaigns can run at either Hongik Univ. or Gangnam.
Hongdae Sync · Art Canvas + Art Wrapping
Gangnam Sync · Art Canvas + Art Platform + Art Wrapping
Sync packages accept 15- or 30-second creatives. 20-second creatives are unavailable; playback frequency differs from individual station campaigns.
03 · CREATIVE GUIDE
Dimensions are width × height. Deliver separate files for each screen at its individual resolution. Confirm the specifications for your station and campaign type before final production.
Artwork deadline · 9 business days before launch
Please confirm availability for your preferred campaign dates in advance.
Tell us your preferred station and campaign dates, and we will help you choose a suitable package.
Inquire about advertising ↗LINE 2 · ART PLATFORM
Share your brand message on 10 digital screens along the route from the ticket gates to the inner and outer loop platforms at Gangnam station on Line 2.
Seoul · Gangnam station · Line 2 · Subway / Railway · Digital
Minimum daily plays by creative duration
Different creatives can be used for the inner and outer loops to share different messages in each direction.
01 · ON-SITE PHOTOS
02 · ADVERTISING RATES
| Campaign type | 15 days | 1 month |
|---|---|---|
| Art Platform | KRW 4,000,000 | KRW 8,000,000 |
| Gangnam Sync | KRW 10,000,000 | KRW 20,000,000 |
All rates exclude VAT. Please confirm availability for your preferred campaign dates in advance.
Gangnam Sync · Art Canvas + Art Platform + Art Wrapping
32 screens in sync · 15 sec: 200 plays/day / 30 sec: 100 plays/day · 20-second creatives unavailable
03 · CREATIVE GUIDE
Five screens per loop, for 10 screens in total. Dimensions are width × height. Prepare each creative at the appropriate screen resolution.
Artwork deadline · 9 business days before launch
Please confirm the final screen specifications for your selected campaign before production.
Tell us your campaign dates and advertising goals, and we will help you choose a suitable package.
Inquire about advertising ↗Introduce your brand along the journeys of rail travelers and commuters on a panoramic digital screen at KTX Seoul Station.
A minimum campaign duration of one day applies. All rates exclude VAT.
| Campaign duration | Advertising fee (excl. VAT) |
|---|---|
| 1 day | KRW 3,400,000 |
| 7 days | KRW 21,000,000 |
| 15 days | KRW 40,000,000 |
| 1 month | KRW 80,000,000 |
Creative submission deadline
Submit your creative at least 7 business days before the campaign start date.
Reach people along their daily routes with illuminated image advertising at your preferred subway station.
Sizes vary by station and placement. Confirm the selected advertising panel before producing artwork, and keep all text and essential design elements within the visible area. Korean text must be included; other languages may be used alongside it.
Artwork requirements
Advertising fees and panel dimensions vary by station and placement. Tell us your preferred station, dates and budget so we can check suitable options.
Booking and artwork deadline
Booking opens one month before the campaign start date. Availability must be checked in advance. Submit artwork at least 7 business days before the start date.
Choose bus routes and locations to bring your brand into everyday journeys.
Rates are per bus, per month and vary by route grade.
| Route grade | Rate per bus / month |
|---|---|
| SSA | KRW 1,700,000 |
| SA | KRW 1,500,000 |
| A | KRW 1,200,000 |
| B | KRW 900,000 |
Production costs and VAT are additional. The exit-door panel is quoted separately and can be added to selected vehicles on a confirmed route. Please inquire about rates outside Seoul and availability for your preferred route.
Dimensions vary by vehicle and panel. The following sizes are for Seoul city buses, in cm.
Creative requirements vary by route and vehicle. Confirm your assigned vehicle and panel dimensions before preparing artwork. Exit-door advertising requires a separate consultation.
Discuss a package based on your budget and preferred mix of route grades. The percentages below describe the fleet mix by grade.
| Grade / condition | Premium | Gold | Silver |
|---|---|---|---|
| SSA | 10–20% | 0–15% | — |
| SA | 10–60% | 10–30% | — |
| A | 30–90% | 30–60% | 0–100% |
| B | 0–30% | 10–30% | 100% |
| Conditions | SSA+SA: 20–60% or below | SSA+SA: 15–45% or below SSA+SA+A: 80% or below | 30+ buses Excludes SSA and SA |
| Discount | Duration discount Monthly spend of KRW 60 million or more | Duration + fleet discount | Duration + fleet discount |
| 6+ month benefits | 1 print and 1 installation included | 1 print and 1 installation included | 1 print and 1 installation included |
| 12+ month benefits | 2 prints and 2 installations included | 2 prints and 2 installations included | 2 prints and 2 installations included 5% discount |
| Duration | Discount | Fleet size | Discount |
|---|---|---|---|
| 3+ months | 3% | 100+ buses | 3% |
| 6+ months | 5% | 200+ buses | 4% |
| 12+ months | 7% | 300+ buses | 5% |
Share your preferred location, dates and budget so we can review routes and fleet options.
Receive the creative specifications for the confirmed route and assigned vehicles.
Submit artwork at least 10 business days before launch for production and review.
Advertising is installed on the assigned vehicles, followed by onsite reporting.
We recommend contacting us one month before launch to secure your preferred routes. Confirm any extension at least 20 days before the campaign ends.
Choose your target area to reach CU customers and pedestrians along everyday routes.
Store counts and rates are based on August 2026. The number of participating stores may vary at the time of your campaign.
Rates are per slot for a 15-second creative with at least 100 plays per day. All rates exclude VAT.
| Area | Stores | 7 days | 1 month |
|---|---|---|---|
| Nationwide | 2,950 | KRW 7,000,000 | KRW 28,000,000 |
| Seoul | 1,067 | KRW 4,500,000 | KRW 18,000,000 |
| Gangnam-gu, Seoul | 76 | KRW 570,000 | KRW 1,140,000 |
The minimum campaign is 7 days. Please contact us to confirm participating stores and availability in your preferred area.
Installed above beverage and alcohol refrigerators inside the store, reaching in-store customers.
Storefront-facing displays reach visitors and passing pedestrians.
3840 × 1080 px
1080 × 1920 px
1080 × 960 px
Submit your creative at least 7 business days before the campaign starts. Confirm the booked portrait Full or Half format before production.
Tell us your preferred area, campaign dates and budget, and we will help you choose the store coverage and confirm availability.
Inquire about advertising ↗Reach visitors at the central Memorial Plaza and the entrance from Central City to Famille Station. Choose from the clock tower, void and entrance screens.
| Period | Advertising fee (excl. VAT) |
|---|---|
| 15 days | KRW 3,500,000 |
| 1 month | KRW 7,000,000 |
The minimum booking period is 15 days. Please contact us for availability.
1120 × 2240 px
1760 × 320 px
3840 × 2160 px
1920 × 1080 px also supported
MP4 video · H.264 recommended · 8 Mbps (1080p reference). Submit a 20-second creative.
Wrap walls, stairs and pillars inside subway stations. Choose the location and area to create a campaign suited to your goals.
Monthly advertising rates per square metre. Production and VAT are charged separately.
| Line | Grade | Monthly fee / ㎡ |
|---|---|---|
| Line 2 | A | KRW 240,000 |
| Line 2 | B | KRW 220,000 |
| Line 2 | C | KRW 200,000 |
| Lines 1·5·7·8 | B | KRW 220,000 |
| Lines 1·5·7·8 | C | KRW 200,000 |
Production fee, including installation and removal: KRW 100,000 / ㎡
Minimum area: 10㎡. The total quote depends on station grade, location and measured area. VAT is excluded.
Euljiro 1(il)-ga · Euljiro 3(sam)-ga · Seongsu · Konkuk Univ. · Sports Complex · Jamsil · Samseong · Seolleung · Yeoksam · Gangnam · Seoul Nat'l Univ. of Education · Sadang · Sillim · Guro Digital Complex · Sindorim · Hapjeong · Hongik Univ. · Sinchon
City Hall · Dongdaemun History & Culture Park · Wangsimni · Ttukseom · Guui · Gangbyeon · Jamsilsaenae · Seocho · Bangbae · Nakseongdae · Seoul Nat'l Univ. · Bongcheon · Sindaebang · Daerim · Mullae · Yeongdeungpo-gu Office · Dangsan · Ewha Womans Univ.
Yeouido
Other stations
Grade C applies to all other stations on Line 2. For Lines 1, 5, 7 and 8, Yeouido is listed as Grade B and other stations as Grade C.
Dimensions and production requirements vary by the selected placement and area. Final measurements are confirmed for the chosen location before the creative guide is provided.
Tell us your preferred station, placement and campaign period.
Produce the creative to the confirmed dimensions and submit it 10 business days before the campaign begins.
Illuminated image advertising on subway platform screen doors. Choose a station and placement suited to your campaign.
Advertising fee · Please inquire
Advertising fees vary by station and placement. The minimum campaign period also varies by line. Tell us your preferred station and dates for a quote.
| Format | Printing | Back panel | Total |
|---|---|---|---|
| Special | KRW 200,000 | KRW 90,000 | KRW 290,000 |
| Large | KRW 170,000 | KRW 60,000 | KRW 230,000 |
Removal costs are billed to the advertiser. The panel replacement charge applies only when replacing with a backing panel. The total shown includes printing and that replacement charge.
Check the station grade and whether a regular display is installed. Availability and advertising fees are confirmed separately.
| Line | SSA | SA | A | No regular display |
|---|---|---|---|---|
| Line 1 | Jonggak | Seoul Station · City Hall · Jongno 3(sam)-ga · Jongno 5(o)-ga · Cheongnyangni | Jegi-dong | Dongdaemun · Dongmyo · Sinseol-dong |
| Line 2 | Gangnam · Konkuk Univ. · Seoul Nat'l Univ. of Education · Guro Digital Complex · Sadang · Samseong · Seolleung · Sindorim · Sinchon · Yeoksam · Euljiro 3(sam)-ga · Euljiro 1(il)-ga · Jamsil · Hapjeong · Hongik Univ. | Gangbyeon · Dangsan · Daerim · Mullae · Seoul Nat'l Univ. · City Hall · Sillim · Wangsimni · Euljiro 4(sa)-ga · Jamsilsaenae · Chungjeongno | Guui · Nakseongdae · Ttukseom · Bangbae · Bongcheon · Seocho · Seongsu · Sindang · Sindaebang · Sinjeongnegeori · Ahyeon · Yangcheon-gu Office · Yeongdeungpo-gu Office · Ewha Womans Univ. · Jamsillaru · Hanyang Univ. | Kkachisan · Dorimcheon · Dongdaemun History & Culture Park · Sangwangsimni · Sindap · Sinseol-dong · Yongdap · Yongdu · Sports Complex |
| Line 5 | Yeouido · Gwanghwamun | Gongdeok · Gunja · Gimpo Int'l Airport · Kkachisan · Dongdaemun History & Culture Park · Balsan · Seodaemun · Yeongdeungpo-gu Office · Omokgyo · Wangsimni · Jongno 3(sam)-ga · Cheonho · Hwagok · Dunchon-dong · Yeouinaru | Gangdong · Gaerong · Gaehwasan · Geoyeo · Godeok · Gwangnaru · Gubeundari · Gil-dong · Dapsimni · Magok · Mapo · Myeongil · Mok-dong · Bangi · Sangil-dong · Songjeong · Singeumho · Singil · Sinjeong · Achasan · Aeogae · Yangpyeong · Yeongdeungpo Market · Ogeum · Olympic Park · Ujangsan · Euljiro 4(sa)-ga · Janghanpyeong · Cheonggu · Chungjeongno · Haengdang | Majang · Macheon · Banghwa |
| Line 7 | Express Bus Terminal | Gasan Digital Complex · Gangnam-gu Office · Konkuk Univ. · Gunja · Gwangmyeongsageori · Nowon · Nonhyeon · Daerim · Dobongsan · Myeonmok · Sangbong · Onsu · Isu · Cheolsan · Cheongdam · Hak-dong | Gongneung · Namguro · Namseong · Naebang · Ttukseom Resort · Madeul · Meokgol · Banpo · Boramae · Sagajeong · Sangdo · Suraksan · Soongsil Univ. · Sinpung · Children's Grand Park · Yongmasan · Jangseungbaegi · Junggye · Junggok · Junghwa · Cheonwang · Taereung · Hagye | Jangam |
| Line 8 | — | Garak Market · Munjeong · Bokjeong · Jamsil · Cheonho | Gangdong-gu Office · Namwirye · Namhansanseong · Dandaeogeori · Moran · Mongchontoseong · Sanseong · Seokchon · Songpa · Sujin · Sinheung · Amsa · Jangji | — |
Dunchon-dong and Yeouinaru on Line 5 are graded SA.
Dimensions vary by station and placement. Confirm the final measurements before production. All dimensions below are in millimetres.
Fire-retardant fabric
Fire-retardant fabric
Place all essential text and artwork inside the visible area.
A 3D illuminated inflatable made to your preferred character design and size. Locations across Korea can be discussed for your project.
Standard fabric · Polyester dye-sublimated fabric · VAT excluded
| Illuminated inflatable | Production fee |
|---|---|
| 3m | KRW 5,000,000 |
| 4m | KRW 7,000,000 |
| 5m | KRW 9,000,000 |
Quotes vary by character design and production complexity. Please inquire for other sizes within the 3–6 m range.
Send the initial design for your preferred character.
Adjust the design into a shape suitable for inflatable production.
Review and approve the 2D sketch.
Review and approve the 3D visual.
Produce and deliver the inflatable from the approved design.
Production timeline · 3–4 weeks
Turn CGV, Megabox and Lotte Cinema into a special auditorium for your artist.
This media creates repeated exposure along the audience journey, from movie ticketing to auditorium entry.
| Duration | Budget range |
|---|---|
| 1 week or longer | KRW 4,000,000–8,000,000 |
Includes advertising and installation costs. The wrapping area and price vary by branch and auditorium.
Reach visitors along the main routes connecting Yongsan Station, shopping and cinema destinations. Choose the 3F Sync Wall at the station entrance or the 6F Cinema Sync Wall in front of CGV.
All rates exclude VAT.
| Media | 7 days | 1 month |
|---|---|---|
| 3F Sync Wall | KRW 3,000,000 | KRW 10,000,000 |
| 6F Sync Wall | KRW 3,000,000 | KRW 10,000,000 |
| 3F + 6FPackage | Please inquire | KRW 15,000,000 |
Creative deadline · 5 business days before the campaign starts
Submit a 20- or 30-second creative. Creatives are subject to internal review.
Bring your brand to your preferred locations and routes with LED video, banners and vehicle wrapping.
Media category · Other
120-inch road-facing LED · Optional banners or wrapping
120-inch LED screens on road and sidewalk sides
200-inch LED screens on road and sidewalk sides
Sidewalk-facing lift · Basic fit-out or separately quoted special fit-out
Physical LED dimensions: 3,000 × 1,500mm for 1.5-ton trucks; 4,000 × 2,000mm for 3.5-ton trucks. The basic gallery fit-out includes banners, a standee and foam-board lettering. Special fit-outs are quoted separately.
Seoul/Gyeonggi base rates · 8 hours per day · All rates exclude VAT.
The 1-, 2- and 4-week packages include 6, 12 and 24 operating days respectively. Multi-day rates apply to consecutive campaigns booked in advance. Additional travel fees apply outside Seoul/Gyeonggi.
| Duration | LED only | LED + full banner |
|---|---|---|
| 1 day | KRW 750,000 | KRW 1,000,000 |
| 2 days | KRW 1,500,000 | KRW 1,700,000 |
| 3 days | KRW 2,100,000 | KRW 2,400,000 |
| 4 days | KRW 2,800,000 | KRW 3,100,000 |
| 5 days | KRW 3,250,000 | KRW 3,550,000 |
| 1 week (6 days) | KRW 3,720,000 | KRW 4,020,000 |
| 2 weeks (12 days) | KRW 7,000,000 | KRW 7,300,000 |
| 4 weeks (24 days) | KRW 10,000,000 | KRW 10,300,000 |
The full-banner package includes four banners.
| Duration | Double-sided LED |
|---|---|
| 1 day | KRW 900,000 |
| 2 days | KRW 1,800,000 |
| 3 days | KRW 2,700,000 |
| 4 days | KRW 3,300,000 |
| 5 days | KRW 4,000,000 |
| 1 week (6 days) | KRW 4,500,000 |
| 2 weeks (12 days) | KRW 8,000,000 |
| 4 weeks (24 days) | KRW 14,400,000 |
| Duration | Double-sided LED | Basic gallery |
|---|---|---|
| 1 day | KRW 1,300,000 | KRW 2,500,000 |
| 2 days | KRW 2,600,000 | KRW 4,000,000 |
| 3 days | KRW 3,800,000 | KRW 5,000,000 |
| 4 days | KRW 5,000,000 | KRW 6,000,000 |
| 5 days | KRW 6,000,000 | KRW 7,000,000 |
| 1 week (6 days) | KRW 7,000,000 | KRW 8,000,000 |
| Duration | Double-sided LED | Basic gallery |
|---|---|---|
| 1 day | KRW 1,500,000 | KRW 2,500,000 |
| 2 days | KRW 3,000,000 | KRW 4,000,000 |
| 3 days | KRW 4,000,000 | KRW 5,000,000 |
| 1 week (6 days) | KRW 8,500,000 | KRW 10,000,000 |
| 2 weeks (12 days) | KRW 13,000,000 | KRW 15,000,000 |
| 4 weeks (24 days) | KRW 18,000,000 | KRW 20,000,000 |
Please inquire separately about 3.5-ton single-sided LED trucks and special gallery fit-outs.
Box wrap KRW 1,200,000 · Full wrap KRW 1,500,000
KRW 500,000
Rear KRW 100,000 · Road side KRW 150,000
Box wrap KRW 1,500,000 · Full wrap KRW 2,000,000
VAT is additional. Wrapping costs may vary with design and installation scope. Agree banner installation and lift use in advance.
Click the image to view it larger. Please inquire for the full-wrap production guide.
SEOUL · DIGITAL BILLBOARD
Inspired by the meaning of LUMI—bright light—this media platform illuminates the city with your brand message. Three screen faces extend visibility across the Gwanghwamun Station intersection.
Segwang Building, 159 Sejong-daero, Jongno-gu, Seoul
Media category · Billboards / Buildings / Facades
Connected front, side and rear surfaces carry your message to people and vehicles approaching the intersection from multiple directions.
Meet office workers and tourists where government offices, corporate headquarters, newsrooms and Gwanghwamun Plaza converge.
01 · ON-SITE PHOTOS
CLOSE VIEW
STREET VIEW
02 · ADVERTISING RATES
Minimum 1 day · excl. VAT
All rates exclude VAT. Please contact us to check availability for your preferred dates.
03 · CREATIVE GUIDE
2,192 × 2,976 px
Width × height
Use the specified pixel resolution when preparing the creative. Physical screen dimensions and file resolution are listed separately.
Front
1,728 × 2,976 px
Side
272 × 2,976 px
Rear
192 × 2,976 px
Preferred file: MP4 (H.265)
Other supported formats in the proposal: AVI · MOV
Please submit the final video according to the confirmed schedule.
Tell us your preferred start date and campaign duration.
Advertising inquiry ↗
