STARDOLMEDIA / OOH & DOOH
Subway / Rail
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Subway In-train Audio Advertising

Subway In-train Audio Advertising

Deliver your brand message through station and exit announcements inside subway trains. Reach passengers during their journey with Korean audio advertising at your preferred station.

SUBWAY · IN-TRAIN AUDIO

A brand message heard during the journey

Deliver your brand message through station and exit announcements inside subway trains. Reach passengers during their journey with Korean audio advertising at your preferred station.

Subway Lines 1–8 · Suin–Bundang · Gyeonggang · Gyeongui–Jungang · Seohae · Gyeongchun · Donghae lines · Broadcasts follow train operating hours

Media category · Subway / Rail

14 linesCovered lines
1 monthMinimum duration
35–45 charsKorean script length
4 weeksDeadline before launch

Audio connected to station and exit announcements

Your advertising message is delivered inside the train, using an exit-announcement format to reach passengers before they leave the station.

Different operators on Lines 3 and 4

Lines 3 and 4 include Seoul Metro and KORAIL trains with different service shares and rates. The rate tables show the combined amount prominently, with each operator’s rate underneath.

01 · ON-SITE VIDEO

In-train audio advertising example

Select play and turn on the sound to hear the in-train audio advertising example.

02 · MONTHLY ADVERTISING RATES

Monthly advertising rates by line

Rates vary by station. Refer to the monthly rate tables below. All amounts are for one month and exclude VAT. A separate production fee of KRW 200,000 applies.

Line 1

Line 1 · station grades, monthly advertising rates and operator rates where applicable
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Line 2

Line 2 · station grades, monthly advertising rates and operator rates where applicable
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Line 3

Line 3 · station grades, monthly advertising rates and operator rates where applicable
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Line 4

Line 4 · station grades, monthly advertising rates and operator rates where applicable
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Line 5

Line 5 · station grades, monthly advertising rates and operator rates where applicable
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Line 6

Line 6 · station grades, monthly advertising rates and operator rates where applicable
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Line 7

Line 7 · station grades, monthly advertising rates and operator rates where applicable
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Line 8

Line 8 · station grades, monthly advertising rates and operator rates where applicable
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Suin–Bundang Line

Suin–Bundang Line · station grades, monthly advertising rates and operator rates where applicable
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Gyeonggang Line

Gyeonggang Line · station grades, monthly advertising rates and operator rates where applicable
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Gyeongui–Jungang Line

Gyeongui–Jungang Line · station grades, monthly advertising rates and operator rates where applicable
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Seohae Line

Seohae Line · station grades, monthly advertising rates and operator rates where applicable
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Gyeongchun Line

Gyeongchun Line · station grades, monthly advertising rates and operator rates where applicable
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Donghae Line

Donghae Line · station grades, monthly advertising rates and operator rates where applicable
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03 · CREATIVE GUIDE

Script preparation guide

Submit a Korean script of 35–45 characters

Send the script as text in an exit-announcement format. The final wording and broadcast conditions are reviewed for the selected line and station.

Sample Korean announcement

은석과 네 번째 여정을 시작하실 분은 서울숲역 4번 출구로 나가시기 바랍니다.

To begin your fourth journey with Eunseok, please take Exit 4 at Seoul Forest Station.

Audio requirements for Lines 2–8

Audio must be within 7 seconds and use a Korean voice and delivery similar to the onboard announcements. Background music and sound effects are not permitted. The proposal allows two advertisers per station on these lines.

Creative deadline · 4 weeks before launch

Submit the final script according to your confirmed campaign schedule.

04 · BEFORE YOUR CAMPAIGN

Before your campaign

Please confirm availability for your preferred line, station, operator and campaign dates before booking. Broadcasts follow train operating hours, and conditions vary by line and operator.

Tell us your preferred line, station and campaign dates.

Advertising inquiry ↗

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